Spearheaded a mobile-first redesign focused on responsive design, optimizing the layout to display more products and critical information on a single screen. This directly addressed the needs of the 70%+ mobile user base.
LOG-ON E-Shop
Elevate the LOG-ON online brand experience beyond a standard product grid. The goal was to create a visually engaging and emotionally resonant storefront that reflects the brand's creative identity and to build a seamless, personalized gifting journey.
Henderson Touch App
Enhancing Mall Experience for Tenants & Shoppers
User Research | Prototyping
HKTDC Virtual Trade Fair Website
A B2B event website for HKTDC’s hybrid sourcing fair, connecting global buyers and suppliers with virtual booths, live chats, and product showcases.
User Flows | Prototyping | Responsive Web
WeLab Bank
A new member onboarding campaign for WeLab Bank (Hong Kong’s leading virtual bank), designed to boost sign-ups by leveraging hyper-localized marketing—showcasing how the bank "knows" each of HK’s 18 districts uniquely.
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